Today I saw a Ring Bomb Party video on Facebook. The video was shot live on the social media site, and I was surprised by how many people it engaged in such a short period of time. I saw such an abundance of reactions–likes, happy faces, hearts, comments–that it got me thinking perhaps I should consider taking a lesson from it for my own business.
What is a ring bomb? Well, from what I read it’s a ring that is placed inside a dissolvable package that the customer buys ($14.95, in this case) and when the ring is taken out at a ring bomb party, it can be worth well over the initial price tag. Because I’ve never tried it, nor have I spoken to anyone who has, I won’t go beyond what I’ve said to confirm or criticize the product/service. All I know is that the video was fun and interactive.
Am I planning on putting my prints in a dissolvable package and throw photography bomb parties on Facebook? No, I’m not. I don’t believe that sort of product would sell, and I’m pretty sure I’d look quite foolish attempting to get people to buy my prints by putting on an odd science experiment-type show. While it might get some people to watch, I doubt many of them would buy.
But that ring bomb video has crossed my paths twice for a reason, so I’m bound to see how I can take a lesson from it to improve my marketing.
(Vincent Lowry – Author of American Vineyard and #LucysLetter)